Missy Hughes for Governor: A Main Street economy for Wisconsin

Client

Missy Hughes for Governor

Services

Web Design

Launch Date

September 29, 2025

Timeline

3 Weeks

Pablo Studio partnered with the Missy Hughes for Governor campaign to create a clear, human-centered foundation for a modern campaign website. The goal was to introduce Missy as a trusted leader, communicate her priorities, and support press, voter education, and digital outreach throughout the election cycle.

See Live Project

The Challenge

The challenge was to define a clear strategic narrative, not just design a homepage. Missy Hughes needed to be introduced as a proven economic leader rather than a career politician, with language and structure that quickly communicated her Main Street focus, leadership experience, and approachability. The site had to educate new voters, differentiate her in a crowded field, and support press, search, and digital outreach, all while remaining flexible as campaign messaging evolved.

Our Approach

Pablo Studio led with strategy and structure, beginning with wireframes and content hierarchy.

Key work included:

Homepage wireframing and user-flow definition
Clear content structure for About, Priorities, Media, and News
Flexible blocks for press, video, and outbound links
SEO foundations aligned with search and digital ads
An interactive wireframe to support efficient collaboration

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The Results

The result was a scalable, campaign-ready homepage framework designed to educate, engage, and mobilize supporters. The structure positioned the campaign with a strong digital foundation built to evolve alongside messaging, media coverage, and outreach needs throughout the election.

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FROM THE CUSTOMER