.svg){kind=icon}
Protrade Logistics is a third-party logistics provider specializing in trade show freight across North America.
When we first partnered, their challenge wasn’t capability. It was visibility. In an industry where reputation means everything, Protrade needed a brand that matched their level of expertise and reliability.
Over three years, our partnership helped transform their marketing, positioning, and visual identity. Ultimately fueling 777% revenue growth and earning them a spot on the Inc. 5000 list of fastest-growing private companies in America (#519 overall, #7 In the Midwest).
Protrade was already a strong competitor in trade show logistics, but their brand presence didn’t reflect it. They had great prices, exceptional service, and decades of combined trade show experience. Yet no one knew their name.
They needed a way to stand out from larger, more established carriers and break into a higher-value market, including live event transportation and exhibit house partnerships.
The stakes were high. Either stay a small exhibitor shipper or become a recognized, trusted logistics partner for major trade show brands.
Their biggest question? “How do you make logistics not boring, and get people to care?”
We started by redefining their story.
Protrade wasn’t just a shipping company. They are a family-run team built on precision, preparation, and heart. It’s exactly the kind of reliability that keeps live events running smoothly.
Our goal was to reposition them from a “value option” to a premium, trusted specialist through consistent, intentional storytelling across every platform.
Our strategy included:
- A brand refresh that refined their logo, voice, and visual system
- A new website built for clarity, mobile responsiveness, and SEO growth
- A content and social media strategy centered on expertise and transparency
- Print and digital ad campaigns targeting exhibit houses and industry events
- Live event activations that put faces to the brand and built community presence
Throughout, we focused on what made them different:
- Family-owned and proudly personal touch
- Trade show veterans with real experience
- Customer-first, with 98% returning clients
