Center for Cultural Liberation

Franco Build, a pioneering firm in eco-architecture, faced significant challenges before partnering with us. Their previous branding efforts fell short, failing to convey the unique and innovative approach they took towards sustainable building practices. The brand's identity was devoid of the warmth and coherence that truly represented their mission. Internally, the team at Franco Build was well aware of the exceptional work they were doing, crafting structures that harmonized with nature and prioritized environmental responsibility.

However, this brilliance was not reflected in their external communications, leaving potential clients and the broader community unaware of the transformative impact of their projects. It was clear that a rebranding effort was essential to articulate their vision and values effectively, allowing the world to appreciate the beauty and significance of their eco-friendly designs.

But their old site told none of that story. No mission. No clarity. Just concrete blocks of text and a handful of outdated renders. That’s where Evermind™ came in.

We started by listening. To how Franco talks about energy ethics, thermal envelopes, and site-specific modularity. And more importantly — how they wanted to be perceived.

In the beginning, we embarked on a series of in-depth strategy sessions, diving deep into the narratives that shaped their projects and the individuals behind them. This exploration allowed us to uncover the essence of their brand, leading us to the pivotal moment of rebranding. The new identity we crafted is one that exudes a sense of calm confidence, characterized by a palette of earthy tones that evoke a connection to nature. We chose geometric typography to convey modernity and clarity, ensuring that the visual elements resonate with their audience.

The modular Webflow site we developed is not only visually appealing but also equipped with a flexible content management system, allowing for easy updates and scalability. Every aspect of the design, from the tone of voice we established to the unique custom iconography we created, was meticulously crafted to embody Franco’s core belief in intentionality in building. This comprehensive approach ensures that every interaction with the brand reflects its values and mission, creating a cohesive experience for users.